More Rebranding for and by the Kids!

My own kids have used their creativity to do some of their own rebranding as of late, so I’ve added their gems to this list below.

As I see so many parallels between my professional background and parenting techniques, I’ve decided to write a series of posts on All I Really Need to Know about Parenting I Learned in Marketing.

Part 1: Rebranding

It’s something that companies turn to when the current brand has grown a little stale, as a way to reposition it for future growth and success. Think of the best example – Coke switches to New Coke – only return to Coca Coca Classic to appease upset customers.

Little did I know as a marketing student and professional how useful rebranding would be as a parent. A parental rebranding is an amazing way to help motivate your children’s behavior with a positive and fun approach to everyday tasks. Words like special, magic, bonus, play, and adventure should be used LIBERALLY in any parental rebranding.

Just take a look at some of my favorite parental rebranding examples:

1. Celery becomes bamboo, and you pretend to be a panda chomping on it (credit: my 3.5 year old daughter).

2. Dessert becomes Lunchtime / Dinnertime Bonus and even has it’s own theme song:

    Lunchtime bonus, Lunchtime bonus, Lunchtime bonus, if you eat well (clap, clap).

3. Get over here and clean up now becomes, “I need a special helper.” or “Will you be on my clean-up team? We then sing the Wonder Pets Teamwork song together.  My daughter even asked me to be on her clean-up team this week.  Score 1 Mom / CEO! 

4. Trip to the store or a walk becomes a Secret Adventure. Dress-up costumes, sunglasses, magnifying glasses, flashlights, and backpacks are excellent accessories for secret adventures.

5. Reminder to use manners becomes use the magic words.  I’m sure you’ve heard and used this one before!

6. On our vacation the toothbrush travel holders became spaceships.  Seriously – the green spaceship was constantly with my son in the car!  Find your own spaceship in the travel section at Target.

7. Quick lunch because we have an appointment to get to became a Mini-Lunch today. I think the term mini-lunch just sounds a little more fun than my usual terms: snack, lunch, dinner.  I’m not asking any questions because it worked, and we made it to the noon dentist appointment with a few minutes to spare.  YES!

8. Broccoli becomes Green Trees. Who doesn’t want to pretend they are a giant chomping on green trees?

9. Green beans becomes Worm-ies.  My 22 month old came up with this, but still did not eat the wormies on his plate.  Maybe next time!

What things have you rebranded for your family?  I’d love to hear your own creative ideas!

Blogging Blues

“Keep going. Keep going!”  a little whiny voice repeats over and over again in my ear.

I’ve experienced a sort of blogging blues as of late.  I’ve been at this for awhile, though still less than a year, so I’ve been pondering my overall blogging purpose.

Was I right to choose the “working mom on the go” concept in the first place? Is it a bit overdone?  Is my voice truly unique and different?  Do I care about really growing readership, or am I just doing this for “me?”  Before blogging, I felt that something was lacking in my current social media involvement – that a short Facebook update wouldn’t effectively communicate my state of mind nor narrate the trials and tribulations and pure joys of parenting / job hunting and eventually working part time.

Does my almost 2 year old’s mantra of “keep going” have a hidden meaning for Go Mama O.com?  Perhaps…

In my last post about the Do Gooder Summer Reading Challenge, I was inspired by The Happy Guide and reminded of a solid Teddy Roosevelt quote (you’ll have to check out the post to read it). Can I embrace the Nike tag line and “Just Do It” when it comes to sitting down and blogging at least twice a week?  I hope so!

Technical Issues!

As I mentioned in Smart Outfit Planning Trick, I was having some technical issues with my blog.  This boiled down to trying to blog solely from a smartphone or my Nook tablet, and I was getting frustrated with both of these options.  The mobile sites and smaller screens just lack some of the functionality of the full site.  Plus the smaller screens hurt my eyes after some time, so I was opting for much shorter posts.  Finally, I really enjoy sitting at my computer desk and tapping away at a real keyboard.  As fun as my drag & swipe technology may be on my phone, there’s just something more satisfying about typing.  Then again, maybe I’m old school – more Gen X than the tech saavy Gen Y’ers.

Are you a mobile or desktop blogger?  Which site do you prefer?

Emotional Benefits of Blogging

Ultimately, I think what will keep me going on my blog is the quiet time and peace that I experience when I carve out some time just for me and my own little site.  I may not be the funniest, flashiest, or BEST blog out there, but that’s not what I’m going for.  This is MY outlet and space to be authentic and even classic Cathy O.  I truly value the virtual connections that I’ve formed with my friends and followers, who help validate and encourage me to keep going.  THANK YOU dear readers! 

So yes, I think I will keep going here at Go Mama O.

How do you “keep going” on your own blog? Do you share similar sentiments?