Social Media, You Confound Me!

Is anyone else a little frustrated by social media?

In the age of social media, we’re supposed to be more connected to acquaintances, friends, family, and other virtual friends, not to mention projects, recipes, brands, and companies.  A simple LIKE, PIN, or TWEET can easily be shared across your network and bring people together, right?

My most frequent social media notification on my phone is from Pinterest.  More often than not, I am notified that someone has repinned my pin pictured below:

Most re-pinned pin of mine

Most re-pinned pin of mine

It’s from a site I found when I first joined Pinterest (see my boards here).  I pinned it to my board called: Cool, but not sure when I will do this.  Based on this board, it’s no surprise that I HAVEN’T DONE THIS PROJECT.  I have not taken the time to save tin cans, cover them in cute scrapbook paper, and build a game for ANY party or just a rainy day.  Sorry pinners, I cannot attest to the ease or functionality of this project.

As for other social media networks, the Facebook newsfeed changes have affected what we see and how businesses are seen.  I came across the April 10th article Facebook Frustration by Katie McKissick shared by a friend on Facebook.  She writes:

“Facebook will start to roll out a new algorithm that will stifle Pages’ organic reach to a mere 1-2% of its established audience unless, of course, you pay to reach the rest of them.”

Since I also have responsibility for social media at my part-time job, I also notice limited engagement from our business posts.  We currently do not “pay to play,” thus limiting our reach to only a small percentage of our followers.  As a result, with such small numbers, it’s difficult to tell with any confidence what content is more effective than others. Certainly pictures perform better than just text only updates; this much I know is true. However, it brings me back to my original image of tin cans. HOW is that so popular? Was I just an early adopter of Pinterest who originated that pin? What makes one post so popular and others just so-so?

Whether professionally or personally, you want SOME response from the content you share. It is a form of validation. I don’t want to feel like I’m shouting to followers or having a one-way conversation.

Like, comment if you so desire…anything…Bueller? Bueller?  Anyone?

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